FIL announces three-show deal with EADS
This agreement has prompted the beginning of Farnborough International Limited’s (FIL) long term development plans for the Airshow site with investment in new, larger aircraft aprons and a bespoke area for the EADS exhibit.
The biennial Farnborough International Airshow attracts some 250,000 trade and public visitors each show, with more than 1400 exhibitors taking part and representation from over 40 countries.
EADS has been amongst the major exhibitors for many years and Farnborough International Airshow (FIA) plays an important part in the company’s core marketing strategy. EADS has welcomed the proposed site development as it offers EADS and it’s Divisions - Airbus, Astrium, Cassidian and Eurocopter - the possibility of integrating its chalet, stand and static aircraft parking in one area.
Nicole Schareck, Vice President Corporate Brand Communications at EADS, said: “We are very excited about our new presence at Farnborough. Our long-term commitment certainly reflects the importance of the UK as one of our home markets.
“We would like to offer a perfect and attractive set-up for our customers, guests and visitors and are grateful for the support we experienced through the organiser.”
FIL Chief Executive Shaun Ormrod joined in 2008 and along with core team members, began formulating the long-term plan for the development of the Airshow site with a view to completion by the year 2020. This development programme is based around partnerships with key exhibitors, forming a shared vision for the future and with many major customers securing a tailor-made or permanent exhibition area.
Ormod said: “FIL is delighted to form this partnership with EADS which signals the launch of our longer term development plans for the exhibition site. Our vision is to provide the perfect arena for our clients, enabling them to consolidate their exhibiting and hospitality activities whilst being positioned in close proximity to their aircraft or large outdoor exhibits.
“The Farnborough International Airshow is one of the longest-running airshows in the world and as the show continues to evolve we believe that improving how we work with our exhibitors will achieve mutually beneficial results. We hope to be in a position to make further announcements before next year’s show.”
