FIL hitting the heights down under at Avalon 2013
Above:
The Roulettes display team at Avalon 2011.
© Rob Kysela: courtesy Avalon Airshow 2013 (Aviation Development Australia Ltd and Aerospace Australia Ltd)
The FIL team will be present at the Australian International Airshow to discuss requirements for next year's Farnborough International Airshow (FIA2014), sales for which have already reached 40% of total space already sold. To date, 38% of its shell schemes stands, 35% of its self-build stand space and a massive 56% of outdoor space have been booked for the show which will take place between 14-25 July 2014.
Just seven months since the close of the 2012 event, companies have been taking advantage of the organiser’s ‘Early Bird’ deal offering exhibitors a saving of 4% on the advertised rates. While the offer has provided a great incentive to book early (closing date 28 June 2013), it is the volume of repeat customers that is most impressive.
Hosted biennially, the next Farnborough International Airshow (FIA) has long been considered one of the world’s leading aerospace events and core to many aerospace companies’ sales and marketing strategy. The 2012 event saw over 1500 exhibitors attend from 39 countries, 153 aircraft taking parting in both static and flying displays and orders and commitments to the tune of $72billion. With over 100,000 visitors attending across the five trade days, of which 53% don’t attend any other airshow, FIA has consistently proved itself to be a must-attend core industry event.
FIL's commercial director, Amanda Stainer said: “While orders and commitments may have totalled $72billion at FIA2012, the true value far exceeds this as it moves across the supply chain. The early commitment from our exhibitors further reflects the show’s value. The early booking offer is open until 28th June ’13 so there is still plenty of time for companies who have not yet booked to take advantage of this incentive.”
Shaun Ormrod, chief executive of FIL said: “As we move forward into the planning phase for the 2014, we will continue to invest in the show to create an event that our exhibitors and visitors benefit – a larger Space zone, improved security and unmanned systems feature areas, and a focus on new business sectors not featured at FIA before. We are looking forward to developing our ideas over the coming months.”
The biennial Avalon show has a proven track record over 10 consecutive events as Australia's largest and most comprehensive aviation, aerospace and defence exposition, comprising two separate, but concurrent, events – the Australian International Airshow and the Australian International Aerospace & Defence Exposition.
It encompasses the full range of military and civil aviation and aerospace, as well as air and land defence, presented with major support from the Australian Defence Force (in particular the Royal Australian Air Force) and the Defence Materiel Organisation of the Department of Defence. The event is also extensively supported by other Australian Government agencies, industry organisations and aviation associations.
