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G4S wins at the Corporate Engagement Awards 2012

Posted 20 September 2012

G4S's excellence in corporate sponsorship was recognised at the Corporate Engagement Awards, with the G4S 4teen programme winning a Gold award in the Best On-going Corporate Sponsorship Programme and a Silver award in the Best Sports-Centred Corporate Sponsorship Activity category.

In a ceremony at The Victory Services Club in London on 18 September 2012, hosted by the BBC arts editor Will Gompertz, G4S was lauded for its work on the G4S 4teen programme, supporting young athletes from disadvantaged backgrounds around the world to achieve their full potential.

The programme, which is supported by double Olympic champion Haile Gebrselassie, was founded in 2007 to help young Olympic hopefuls fulfil their sporting ambitions. As well as the athletes benefiting from this sponsorship, the G4S 4teen programme also supports their families and the communities in which the athletes live and train.

Judged by a panel of sponsorship, CSR and partnership experts and communications practitioners, the Corporate Engagement Awards were established by Communicate magazine, the UK’s leading magazine for corporate communications and stakeholder relations, to celebrate and benchmark excellence in corporate partnerships and sponsorship.

Debbie McGrath, Group Communications Director, G4S plc said “We are delighted to win this award. G4S is extremely proud of the G4S 4teen programme and the achievement of all of the young athletes.

The G4S 4teen has supported young athletes, their families and the local communities financially, socially and logistically in a genuine and meaningful way. It is fantastic to see that the G4S 4teen members are now role models who are actively involved in inspiring other young people to fulfil their dreams.”

Andrew Thomas, publisher of Communicate magazine said: “This year's Corporate Engagement Awards saw a 48% increase in entries, but if quality could be expressed in percentage terms it would be much higher. Maybe it was the start of the Olympics effect, but companies seemed much more articulate in stating their corporate sponsorship objectives and defining it in solid brand and reputation terms.

All shortlisted companies have demonstrated a clear desire to fulfil their social contract; those that won, have excelled. We congratulate them all.”