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Aerospace Defence

ODU expands UK sales force and global presence

Electrical connector solutions specialist, ODU, is to focus on expanding its global presence in 2015, with an increase this year of its UK sales force.

Having had a successful 2014 financial year - with growth of 8% - particularly in fields such as military and security technology, the company is focusing now on earnings-based growth and the expansion of its global presence.

Dr Joachim Belz (right), ODU Management, said: "We're more than satisfied with the positive annual financial statements, and we see further growth potential in the current year, particularly in the European economy, despite all the uncertainties. The US and China will become more essential."

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With premium connectors for highly demanding applications, the mid-sized company is active in several market segments and is generating much of its revenue with tailored solutions. "In this way, we're less dependent on the general economy while constantly opening new applications for our range of services," adds Dr Belz.

In other European countries, ODU succeeded in becoming significantly closer to its customers last year, thanks to the establishment of two subsidiaries in Denmark and Italy.

The location in England is also expected to become more and more significant as a result of the expansion of the sales team in 2015.

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In addition, the specialist for electrical connector technology acce­lerated its activities in the growing Asian and American markets. "With increased sales teams and supported by local development centres, we're focusing here more on region-specific connector solutions. Thanks to our customer focus, flexibility and expertise, our premium products are prominent in the international competition," says Dr. Joachim Belz.

Nationally and internationally, ODU's focus is on modular connectors (such as the ODU-MAC), Push-Pull connector series (like ODU MINI-SNAP or ODU AMC), and custom cable assembly. ODU is investing heavily – including in the areas of manufacturing technology and development – to ensure development of the latest state of the art products. "ODU stands for the perfect connection. That's how we focus, on the one hand, on the specific, demanding needs of the market, while also steadily expanding our technology portfolio," explains Dr. Joachim Belz. "This is our offer and aspiration worldwide."

 

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