TASER acquires British distributor TSR
This investment helps expand TASER's ability to bring key public safety technologies to its partners across the UK by growing its in country sales and support team. TSR will provide unaltered service during the transition, maintaining existing staff and services, in order to ensure that TASER's current clientele enjoy both continuity and improved quality in its service.
The UK team will operate under the name 'Axon Public Safety UK'. The company will retain the current TSR legal name until all appropriate contracts have been transitioned appropriately to the newly branded entity.
"We are deeply committed to making the Axon Platform the leading cloud, mobile and wearable technology ecosystem across the United Kingdom," said TASER CEO and founder, Rick Smith. He further noted: "This is all about getting closer to our customers. We are decreasing the communication distance from our customers to our product developers and support teams, some of which will be moving in country. Beyond offering heightened support, we'll now be positioned to better develop UK customer-driven solutions, from nationwide data management systems to UK specific use-of-force reporting. In preparation for this acquisition and our expanded footprint, we've added additional sales staff, customer support and field engineers," concluded Smith.
"Having worked for more than 15 years to introduce TASER technologies to British police forces, we are excited to now become a part of this international organisation," says Glenn Cameron, founding Director of TSR. "This investment underscores TASER International's commitment to the UK market and our focus on delivering the best value and innovations in public safety technology to our customers."
The acquisition is structured as an undisclosed all-cash tender with a potential earn out based on future UK product sales over a three year period in excess of certain base sales revenue targets. While TSR's operations, including service, support, and RMA, will continue to be based in Daventry, the technology and sales division will now operate out of London. In addition, TSR's 10 employees have all been offered continued employment at TASER.
TASER's acquisition of TSR marks its second notable acquisition in recent months. The first, that of MediaSolv Solutions, found the public safety leader expanding its video options beyond body-worn cameras to include interview room cameras, CCTV and in-car camera systems. These new areas have expanded the capabilities within TASER's recently-launched Axon Brand, which encompasses a suite of connected public safety products, from body cameras and digital evidence management to mobile applications and tools for prosecutors. TASER's stronger presence in the United Kingdom marks its commitment to offering British law enforcement agencies this fully connected platform of products.
