Cookie Policy
Effective Date: 22nd June 2026
Last Reviewed: 22nd June 2026
1. Introduction
This Cookie Policy explains how Advance (“we”, “our”, “us”) uses cookies and similar technologies on the Advance website.
Advance is the editorial home of the UK aerospace, defence, security and space sectors, and is published as part of ADS Group’s media and publishing services operated by Farnborough International Limited.
This policy explains what cookies are, how we use them, and how you can manage your preferences.
2. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help websites function effectively, improve user experience, remember preferences and provide information about how visitors use a site.
For the purposes of this policy, references to cookies also include similar technologies such as pixels, tags, web beacons and local storage technologies.
3. How We Use Cookies
We use cookies for several purposes, including:
Strictly Necessary Cookies
These cookies are essential for the operation, security and functionality of the website. They enable core features such as page navigation, security controls and user authentication.
These cookies are necessary for the operation of the website an cannot be switched off in our systems.
Preferences and Functionality Cookies
These cookies remember choices you make, such as language preferences, cookie settings and other website customisation options.
Analytics and Performance Cookies
These cookies help us understand how visitors use the website by collecting information such as:
- Pages viewed
- Time spent on pages
- Traffic sources
- Device and browser information
- Website performance
This information helps us improve content, user experience and website functionality.
Analytics cookies are only used where you have provided consent.
Advertising and Marketing Cookies
These cookies may be used to:
- Measure the effectiveness of marketing campaigns
- Understand audience interests
- Promote relevant content
- Support advertising and sponsorship activities
Marketing cookies are only activated where you have provided consent.
Embedded Content Cookies
Advance may include content from third-party platforms such as:
- YouTube
- Vimeo
- X
- Other social media and content providers
These services may place cookies on your device when you interact with embedded content.
We recommend reviewing the privacy and cookie policies of those providers for further information.
4. Newsletter and Communications
Where you subscribe to our newsletter or communications, we may use cookies and similar technologies (such as tracking pixels) to understand how our content is accessed and engaged with, where you have provided your consent
This information helps us improve the relevance and effectiveness of our communications.
5. Events, Surveys and Interactive Features
Our website may provide access to features such as event registration, surveys, polls, competitions and research activities. These may use cookies or similar tachnologies to operate securely and enhance your experience.
Where third-party platforms are used, their own privacy and cookie policies may apply.
6. Managing Your Cookie Preferences
When you first visit our website, you will be presented with a cookie consent banner.
You may choose to:
- Accept all cookies
- Reject non-essential cookies
- Customise your cookie preferences
Your preferences can be updated at any time by selecting the Manage Cookies link available in the website footer.
You can also control cookies through your browser settings, although disabling certain cookies may affect the functionality of the website.
7. Third-Party Services
We may use trusted third-party providers to support website functionality, analytics, communications, events and marketing activities.
Examples may include:
- Google Analytics
- Newsletter and email platforms
- Event registration systems
- Video and social media providers
- Survey and research platforms
These providers may process information in accordance with their own privacy and cookie policies.
8. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in legislation, technology or our services.
Any updates will be published on this page together with the revised effective date.
9. Contact Us
If you have any questions regarding this Cookie Policy or how we use cookies, please contact:
Advance
Email: [email protected]