Privacy Policy
Effective Date: 22nd June 2026
Last Reviewed: 22nd June 2026
Privacy Policy
This Privacy Policy explains how Farnborough International Limited of Show Centre, ETPS Road, Farnborough GU14 6FD (“FIL”, “we”, “our” or “us”) collects and uses personal information in connection with our media and publishing activities. FIL is part of the ADS Group Limited group of companies (“ADS Group”). We are committed to protecting and respecting your privacy.
The media and publishing activities include, without limitation, the production and distribution of Advance magazine and related content. Advance magazine is owned by ADS Group Media Limited, part of the ADS Group, and FIL supports the operation of these activities, including the collection of personal data and the provision of staff and services.
Depending on the nature of your interaction with us, personal data may be processed by FIL and/or ADS Group Media and may involve personnel employed across the ADS Group. This Privacy Policy explains how your personal data is handled in the context of these media and publishing activities, in accordance with applicable data protection laws.
For the purposes of UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, Farnborough International Limited is the Data Controller of personal information collected through Advance.
This Privacy Policy should be read alongside any other privacy notices that may be provided to you where relevant.
1. Information We Collect
Information that you provide by filling in forms on any of our websites (“our sites”). This includes information provided at the time of placing an order for our services, registered for an event, subscribing to our services, posting materials or requesting further services. We may also ask you for your personal data when you enter any of our competitions, complete customer surveys or contact us with an enquiry.
We may collect and process the following information:
- Contact information (name, job title, email address, telephone number and postal address)
- Marketing and communication preferences
- Subscription and account data (magazine subscriptions, delivery details, records of your interactions such as renewals and communications)
- Correspondence and enquiries (information provided through contact forms and enquiries
- Editorial and content related data (editorial submissions, user-generated content)
- Engagement, survey and competition data (competition entries, survey and poll responses)
- Event and participation data (event registrations)
Information Collected Automatically
We may automatically collect certain technical and usage information (such as device, browser and usage data) when you interact with out content. This is collected through cookies and similar technologies. Please see our Cookie Policy for further details.
2. How We Use Your Information
We may use your personal information to:
- Provide, analyse and improve our services, improve website performance and user experience
- Respond to enquiries, provide customer support and manage newsletter subscriptions
- Administer engagement activities including website accounts and registrations, surveys, polls and research programmes
- Deliver editorial content and communications
- Process competition entries and prize fulfilment
- Manage event registrations and attendance
- Review editorial submissions and user-generated content
- Conduct audience analysis and research
- Comply with legal and regulatory obligations
- Protect the security and integrity of our services
3. Lawful Basis for Processing
We process personal information under one or more of the following lawful bases:
Consent
Where you have provided consent, including for:
- Marketing communications
- Newsletter subscriptions
- Certain surveys and competitions
- Optional audience research activities
Contract
- Where processing is necessary to fulfil a service, competition, event registration or other request made by you.
Legal Obligation
- Where we are required to process information to comply with legal or regulatory obligations.
Legitimate Interests
Where processing is necessary for our legitimate interests, including:
- Operating and improving Advance
- Understanding audience engagement
- Developing editorial content and services
- Managing business operations
- Preventing fraud and misuse
- Ensuring website security
We will always balance our legitimate interests against your rights and freedoms.
4. Marketing Communications
Where permitted by law, we may send you marketing and communications relating to Advance and our media and publishing activities, including newsletters, industry updates, event information, competition information and research invitations.
Where required, we will obtain your consent before sending such communication. In other cases, we may send communications where permitted under applicable law.
You may unsubscribe or update your preferences at any time using the links provided within our communications or by contacting us directly.
5. Competitions, Surveys and Audience Engagement
We may run competitions, prize draws, surveys, polls, research projects and other audience engagement activities.
Where you participate in these activities, we will use your information to:
- Administer participation
- Select and contact winners
- Deliver prizes (where applicable)
- Develop anonymised industry insights
- Improve our content and services
Where personal information is collected for a specific purpose, this will be explained at the point of collection. Where required, separate competition terms and conditions may apply.
6. CCTV
We use CCTV systems to record images at our offices and/or venues to support the safety and security of our employees, visitors and property.
We process CCTV footage to maintain a safe environment, assist in the prevention and detection of crime and protect our premises and those within them.
Access to CCTV footage is strictly controlled and limited to authorised personnel. Footage is retained only for as long as necessary and is typically deleted after 30 days, unless it is required for a specific purpose, such as responding to an incident or claim.
Further information is available in our CCTV Policy, which can be provided on request.
7. Sharing Your Information
We may disclose your personal information to other companies in the ADS Group .
We may also share your personal information with trusted third parties where necessary, including:
- Service providers who support the operation of our media and publishing activities, such as IT, hosting, communication and data analytics providers;
- Partners who assist with delivering specific activities, including events, surveys, competitions and research initiatives and customer insights
- Professional advisers, including legal, financial and other consultants; and
- Regulatory authorities where required by law
We do not sell personal information to third parties.
We may share personal information with event sponsors, commercial partners or collaborating organisations where this is necessary to deliver a specific event, webinar, survey, competition or other activity, and where you have been informed that your information will be shared or have provided your consent where required by applicable data protection legislation.
Any third parties processing personal information on our behalf are required to maintain appropriate security measures and process information only in accordance with our instructions.
8. International Transfers
We may share your personal information outside of the UK or European Union in some circumstances, such as where service providers are based in another country. Where we do so, we will ensure that appropriate safeguards are in place, such as Standard Contractual Clauses and the UK International Data Transfer Addendum.
9. Data Retention
We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, regulatory, accounting and operational requirements.
Retention periods may vary depending on the nature of the information and the purpose for which it was collected.
Where information is no longer required, it will be securely deleted, anonymised or otherwise disposed of in accordance with our data retention policy and procedures.
10. Your Rights
Under applicable data protection law, you have a number of rights in relation to your personal data. These include the right to access, correct or delete your information, to restrict or object to certain processing, and to request the transfer of your data where applicable.
Where we rely on your consent, you have the right to withdraw this at any time.
You also have the right to lodge a complaint with the Information Commissioner’s Office
To exercise any of these rights, please contact us using the details below.
11. Third-Party Websites
Our website may contain links to third-party websites, partner websites, advertisers, sponsors and external services.
We are not responsible for the privacy practices, content or policies of third-party websites and encourage users to review their privacy policies before providing any personal information.
12. Changes to This Privacy Policy
Any changes we may make to our Privacy Policy in the future will be posted on this page and, where appropriate, notified to you by email. This Privacy Policy was last updated on 2026.
13. Contact Us
If you have any questions about this Privacy Policy or how your personal information is processed, please contact:
Advance
Published by Farnborough International Limited
Email: [email protected]