Privacy Policy
Effective Date: 22nd June 2026
Last Reviewed: 22nd June 2026
1. Introduction
Farnborough International Limited (“FIL”, “we”, “our” or “us”) is committed to protecting and respecting your privacy.
This Privacy Policy explains how we collect, use, store and protect your personal information when you use the Advance website, subscribe to our newsletters, participate in competitions, surveys or events, submit content, or otherwise engage with Advance.
Advance is published by Farnborough International Limited, a wholly owned subsidiary of ADS Group Limited.
For the purposes of UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, Farnborough International Limited is the Data Controller of personal information collected through Advance.
2. Information We Collect
We may collect and process the following information:
Information You Provide, including:
- Name
- Job title
- Company name
- Email address
- Telephone number
- Postal address (where required)
- Marketing preferences
- Competition entries
- Survey and poll responses
- Event registrations
- Advertising and commercial enquiries
- Editorial submissions
- User-generated content
- Information provided through contact forms
Information Collected Automatically, including:
- IP address
- Browser type and version
- Device information
- Operating system
- Website usage data
- Referring websites
- Pages viewed and engagement metrics
This information may be collected through cookies and similar technologies. Please see our Cookie Policy for further information.
3. How We Use Your Information
We may use your personal information to:
- Provide and improve our services
- Respond to enquiries
- Administer website accounts and registrations
- Manage newsletter subscriptions
- Deliver editorial content and communications
- Process competition entries and prize fulfilment
- Administer surveys, polls and research programmes
- Manage event registrations and attendance
- Review editorial submissions and user-generated content
- Provide customer support
- Conduct audience analysis and research
- Improve website performance and user experience
- Comply with legal and regulatory obligations
- Protect the security and integrity of our services
4. Lawful Basis for Processing
We process personal information under one or more of the following lawful bases:
Consent
Where you have provided consent, including for:
- Marketing communications
- Newsletter subscriptions
- Certain surveys and competitions
- Optional audience research activities
Contract
- Where processing is necessary to fulfil a service, competition, event registration or other request made by you.
- Legal Obligation
- Where we are required to process information to comply with legal or regulatory obligations.
- Legitimate Interests
Where processing is necessary for our legitimate interests, including:
- Operating and improving Advance
- Understanding audience engagement
- Developing editorial content and services
- Managing business operations
- Preventing fraud and misuse
- Ensuring website security
We will always balance our legitimate interests against your rights and freedoms.
5. Marketing Communications
Where permitted by law or where you have provided consent, we may send you:
- Newsletters
- Industry updates
- Event information
- Competition information
- Research invitations
- Marketing communications relating to Advance, Farnborough International and related activities
You may unsubscribe or update your preferences at any time using the links provided within our communications or by contacting us directly.
6. Competitions, Surveys and Audience Engagement
Advance may run competitions, prize draws, surveys, polls, research projects and other audience engagement activities.
Information collected through these activities may be used to:
- Administer participation
- Select and contact winners
- Deliver prizes
- Produce anonymised industry insights
- Improve our content and services
Where personal information is collected for a specific purpose, this will be explained at the point of collection. Where required, separate competition terms and conditions may apply.
7. Sharing Your Information
We may share personal information with trusted third parties where necessary, including:
- Website hosting providers
- Analytics providers
- Email and newsletter platforms
- Event management platforms
- Survey and research platforms
- Competition fulfilment partners
- Professional advisers
- Regulatory authorities where required by law
We do not sell personal information to third parties.
Any third parties processing personal information on our behalf are required to maintain appropriate security measures and process information only in accordance with our instructions.
8. International Transfers
Some of our service providers may process personal information outside the United Kingdom.
Where this occurs, we will ensure appropriate safeguards are in place to protect personal information in accordance with applicable data protection laws.
9. Data Retention
We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, regulatory, accounting and operational requirements.
Retention periods may vary depending on the nature of the information and the purpose for which it was collected.
Where information is no longer required, it will be securely deleted, anonymised or otherwise disposed of in accordance with our retention procedures.
10. Your Rights
Under applicable data protection law, you have the right to:
- Request access to your personal information
- Request correction of inaccurate information
- Request deletion of your personal information
- Restrict certain processing activities
- Object to certain processing activities
- Withdraw consent where consent is relied upon
- Request transfer of your personal information where applicable
- Lodge a complaint with the Information Commissioner’s Office (ICO)
To exercise any of these rights, please contact us using the details below.
11. Cookies
Advance uses cookies and similar technologies to improve website performance, understand audience engagement and provide certain website functionality.
Further information can be found in our Cookie Policy.
Our website may contain links to third-party websites, partner websites, advertisers, sponsors and external services.
We are not responsible for the privacy practices, content or policies of third-party websites and encourage users to review their privacy policies before providing any personal information.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in legislation, technology, business operations or services.
Any updates will be published on this page together with the revised effective date.
14. Contact Us
If you have any questions about this Privacy Policy or how your personal information is processed, please contact:
Advance
Published by Farnborough International Limited
Email: [email protected]
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your personal information has been processed unlawfully.