General Atomics

BBGA joins CLIMBING FAST

The British Business General Aviation Association (BBGA) - which is exhibiting at EBACE in Geneva this week - will be the first European national bizav association to join the industry’s international, multimedia advocacy campaign, CLIMBING FAST.



Above: Lindsey Oliver, Managing Director, BBGA and Kurt Edwards, Director General of IBAC on the opening day of EBACE 2025.
Courtesy BBDA / Photo credit: Caters Photographic


CLIMBING. FAST. was launched in 2023 to showcase the societal benefits of business aviation, including workforce opportunities and sustainability innovations. It celebrates how business aviation is supporting economic growth, how it connects communities and drives innovation.  

Lindsey Oliver, Managing Director of BBGA said“We are excited to come on board with our own UK CLIMBING. FAST. website to signpost our policymakers, regulators, government, media and public to a single point. Here, we will share news, resources, facts and data.climbingfast.co.uk. for the UK is also a natural home to our ‘Did You Know’ campaign.”
 
“Did you Know and hashtag BizavEnables is our narrative. Our response to negative perceptions and antagonists. In our campaign, we highlight the positive contributions of business aviation with short videos filmed with our members, shared on Instagram, LinkedIn, TikTok and YouTube.  We highlight sustainability efforts, job creation, and essential services like air ambulances, the vital role on-demand aviation plays connecting otherwise unserved city pairs, supporting critical operations. CLIMBING. FAST. in the UK can share all these stories.”
 
CLIMBING. FAST. has been designed for all National Associations to have a unique site suitable for their nations – but unified and branded together under a single, trusted banner – climbingfast.co.uk.
   
The International Business Aviation Council (IBAC) is a key partner in CLIMBING. FAST. Kurt Edwards, Director General of IBAC, commended BBGA’s advocacy work for business aviation said: “CLIMBING. FAST. is a valuable tool to enhance BBGA’s outstanding efforts. Further, IBAC looks forward to collaborating with other member associations to support CLIMBING. FAST., showcasing the industry’s economic and societal contributions and our sustainability progress.”

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