Chapman Freeborn appoints Latha Narayan as President APAC

Image courtesy Chapman Freeborn

In this role, Narayan will lead the company’s strategic and commercial development across the Asia Pacific region, focusing on scaling operations, enhancing performance, and strengthening alignment across cargo, passenger and business aviation services.

Narayan brings over 20 years of global aviation experience, spanning commercial strategy, revenue management and transformation programmes. She has held senior leadership roles at British Airways and Etihad Airways, driving commercial performance and managing complex, multimarket operations. Most recently, she worked as an independent aviation and cargo consultant, advising on strategic development, network optimisation and digital transformation. She is recognised for her strong commercial acumen and ability to deliver measurable business outcomes.

Saska Gerasimova, Group CEO at Chapman Freeborn, said: “Strengthening our leadership in Asia Pacific is a key priority as we continue to scale our global operations. Latha brings a unique combination of strategic insight and commercial expertise, along with a proven ability to lead transformation and deliver results across international markets. Her appointment positions us strongly for the next phase of growth in the region.”  

Latha Narayan, President APAC at Chapman Freeborn, added: “I am honoured to step into this role and bring my experience to an organisation recognised for its excellence, integrity and leadership in aviation. In an industry evolving at an extraordinary pace, Chapman Freeborn’s legacy is built on the strength of its people and I am truly excited to work alongside such a talented team. My focus will be on accelerating growth, deepening collaboration and delivering best-in-class solutions across cargo, passenger and business aviation in this next phase. I look forward to leading with purpose and impact, redefining what’s possible in this space.”

Her appointment reflects Chapman Freeborn’s continued investment in Asia Pacific as a key strategic region and its commitment to strengthening leadership capabilities across its global network.