Image courtesy Clear B2B
 
Established 35 years ago, Clear B2B is a specialist in business-to-business communications, delivering PR and marketing services to major UK and international brands across key target sectors – aerospace and defence, construction and built environment and automotive. 

 
Ally, who first joined the agency in 2010 as an Account Manager, has steadily risen through the ranks, holding a Director role for the past four years. Her appointment to Managing Director is testament to her commitment, talent and clear-sighted leadership. In her new role, she will drive Clear B2B’s strategic vision and lead the agency into its next phase of growth and transformation.
 
With over two decades of industry experience, Ally is highly respected for her deep expertise in PR and media relations, as well as her ability to inspire teams and build lasting client relationships. She brings a rare combination of strategic insight and creative energy that has consistently delivered meaningful results for both clients and the business.
 
Allyson Higgins (above) said: “I’m incredibly excited to be taking on this role. Clear has been an integral part of my professional journey and I’m immensely proud of everything we’ve achieved. We have an exceptional team, a powerful track record in delivering results for global clients and a laser focus on the B2B sectors where we excel. I’m looking forward to a really exciting future.
 
In addition, Director Chris Wall will take on an expanded role, leading the agency’s creative output across all client work. With over 15 years’ experience delivering standout campaigns, Chris brings a deep understanding of how to blend strategic thinking with bold, imaginative execution. His new remit will see him working closely with teams across the agency to elevate creative standards, inspire fresh thinking, and ensure Clear B2B continues to deliver distinctive, award-winning work that drives real impact for clients.
 
Julie Clare, Chief Executive of Clear B2B, added: “I’m absolutely thrilled for Ally and Chris. Their dedication, professionalism and passion have made a huge impact to Clear over the years. Ally’s promotion is so well deserved, she’s the ideal person to lead the agency into its next phase. Clear B2B has grown into something very special - with passionate people and world-class clients - and I’m excited for what lies ahead.”