EasyJet to attract business travellers with fast track security
EasyJet already carries more than 10 million business passengers a year who have been attracted by the airline's low fares, punctuality and friendly service. All research shows that these are the key elements in attracting and retaining business passengers. Research also highlights the other features that will help easyJet prise high yielding business travellers away from Europe’s flag carriers. These include flexible fares, which easyJet launched in 2011, allocated seating - which was introduced by easyJet across its network in 2012 - and fast track security.
Fast Track security will be included as one of the range of benefits provided with easyJet's flexi fares which give passengers unlimited flexibility to change the date of their flights up to two hours before the scheduled departure time. Passengers booking an easyJet flexi fare will also benefit from the choice of seats at the front of the plane, speedy boarding, no booking fees and a hold bag included at no extra cost.
From May 2013 fast track security will be provided to flexi fare passengers at 27 airports amounting to 54% of the airline’s business network and over the coming months will be progressively rolled out to more airports across easyJet’s network.
Carolyn McCall, easyJet’s CEO explained how easyJet is targeting business travellers: “Above all else business travellers want frequent, punctual flights to leading airports, with friendly service and at great fares – and that is why 10 million of them choose to fly with easyJet every year.
“Building on that platform we want to give them other services that they truly value and which we can deliver without changing our simple efficient operations. Allocated seating is a good example of something our business passengers told us they really wanted and that we have been able to manage while maintaining our industry leading punctuality. By teaming up with our airport partners we can now offer fast track security which enables time sensitive business travellers to reduce their journey time through the airport. EasyJet doesn’t offer a business class but we do make business sense.”
