Glasgow Airport unveils new brand
The launch of the logo and accompanying strapline – Proud to Serve Scotland – comes at an exciting time for the airport which is currently investing £17 million in enhancing key parts of the terminal ahead of the 2014 Commonwealth Games.
Glasgow Airport will be the gateway to the Games and the new logo is a key part of its extensive preparations.
Designed by Paisley-based agency Designline, the logo is a contemporary twist on an iconic Scottish symbol. It depicts the head of a thistle sitting proudly above the letter G and the use of a solid blue colour adds to its distinctive Scottish feel.
Amanda McMillan, managing director of Glasgow Airport, said: “When creating our new identity, we considered the many factors that make Glasgow Airport unique and the overwhelming theme was that the people who work here see it as more than a job. They carry out their day-to-day roles with great care and are passionate about delivering unrivalled customer service to the millions of people who travel through our doors every year. Our new strapline was therefore quite a logical choice as it articulates the tremendous sense of pride we take in serving Scotland.
“For many, Glasgow Airport is their first and last impression of Scotland and the concept of the new brand also centres on creating a ‘Sense of Place.’ We recognise the need to have a strong, identifiable personality, which positions the airport within the region, supports an enjoyable customer experience and gives people a sense of arrival to Glasgow and to Scotland, hence the use of the G and the thistle.
“Through our continued investment and new logo, we are also sending out a clear message that Glasgow Airport is committed to playing its part in the successful delivery of what will be the biggest sporting event in Scotland’s history, when Glasgow plays host to the 2014 Commonwealth Games.”
David Grevemberg, Chief Executive Glasgow 2014, said: “The Glasgow 2014 Commonwealth Games will be the largest multi-sport event Scotland has ever hosted and will attract visitors to the city and to Scotland to soak up the fantastic atmosphere that will be created.
“Glasgow Airport will be a key entry point for those attending the Games from elsewhere in the UK and internationally including athletes and team officials and we welcome the investment being made to help Glasgow’s global gateway to the Games make a positive first impression.”
Councillor Gordon Matheson, Leader of Glasgow City Council, said: “As we get ready to host the Commonwealth Games next year, it is great to know that all of our partners are playing their part by preparing for the biggest event that the city has ever hosted. Glasgow Airport will welcome tens of thousands of visitors from all over the world in the summer of 2014 and I am delighted it has reached such an important milestone in its investment programme with the launch of its new logo, which will give our guests an ever better welcome to the city.”
Scott Taylor, chief executive of Glasgow City Marketing Bureau, said: “Glasgow Airport has achieved a great deal of success in 2013; growing passenger numbers, securing new routes and investing heavily in enhancing facilities in time for the 2014 Commonwealth Games. The team at Glasgow Airport is one of the most customer-focused of any business in the city and the new branding perfectly captures the dedication shown by everyone who works there whilst reflecting the airport’s deserved reputation as Scotland’s leading business and leisure gateway to the world.”
Stuart Patrick, chief executive of Glasgow Chamber of Commerce, added: “It’s great to see the Glasgow Airport proactively going out and creating this dynamic new brand which is in step with exciting developments in the city like Glasgow 2014, the new city branding, and high levels of investment like The Hydro and the Strathclyde Technology and Innovation Centre. This new identity perfectly reflects the importance of the airport to the whole of Scotland.”
The new logo will be rolled out across the airport in the coming months.
