Hesco 'Stop Everything' with new brand
From 2012, Hesco has been expanding their product portfolio to include ultra-light ballistic body armor and rapidly recoverable flood barriers, further broadening their customer reach from outside the traditional military arena to federal, environmental and local law enforcement.
With this expansion came the requirement to review the Hesco Brand, with the aim to launch a new identity at this year's DSEI, which it did last week to coincide with the launch of their new website.
Designed in-house by the Hesco Brand and Marketing Team, the new Brand reflects Hesco’s focus on innovation and is more adaptable to a digital world, creating an icon that can be recognised across a variety of platforms.
Neil MacCallum (above), Brand Director, Hesco Group, said: “As our sector reach continues to widen and our offering becomes more diverse, so must our brand. We wanted to unify all areas under one identifiable icon, representing the mission we have had from the very beginning: protecting people and assets, whenever and wherever we are needed.”
The new visual brand, along with the new Hesco strapline 'STOP EVERYTHING', signifies their commitment to stop and contain incoming force, whether natural or man-made, and to protect those who protect us.
