in Events

Manchester Airport scoops gold at Chinese Tourist Welcome Awards

Posted 21 May 2019 · Add Comment

Manchester Airport has scooped a prestigious international award in recognition for its efforts to welcome Chinese passengers through the Northern gateway.

Above: Manchester Airport's Charlotte Shi from Manchester Airport collects the award in Shanghai.

The UK’s third largest airport won a gold award for its overall performance at the Chinese Tourist Welcome Awards, organised by the China Outbound Tourism Research Institute.  It comes for the airport’s Chinese New Year campaign that took place in February to mark the Year of the Pig.

With more than 260,000 passengers travelling to Beijing and Hong Kong in the last year, Manchester Airport continues to play its role as the UK’s global gateway in the North.  Hong Kong has been operated by Cathay Pacific for four and a half years and Beijing with Hainan Airlines for nearly three years.

Since the launch of direct flights to China, there has been a 38% increase in the number of Chinese visitors to the North since 2016 – a growth rate higher than both London and the UK average.  Whilst the average spend per visit in the North West increased by 94% to £2,167 and is now 5% higher than the national average.

The Chinese New Year campaign celebrated these links and thanked passengers for choosing to fly to China from Manchester.  An integrated campaign, it included a mixture of experiential, digital and retail activity. 

It saw a stunning Chinese Wishing Tree setup in Terminal Two, giving passengers the opportunity to hang their New Year wishes and desires from the branches of the 10ft blossom tree. In China, blossom trees symbolise new growth, transformation and prosperity.  There was also a touch of theatre with traditional lion dance performers as well as dedicated retail offers.

Julian Carr, Aviation Director at Manchester Airport, said: “We’re honoured to have won this award for our work welcoming passengers to the North of England.  Our services to China continue to go from strength to strength, and the region is seeing the economic and social benefits of these links, so it’s hugely important that we make great efforts to make our Chinese passengers feel at ease, as they’re travelling through the airport.

“For the last few years our Chinese New Year campaigns have proved hugely popular and the celebrations to mark the start of the Year of the Pig were no different.  We look forward to welcoming even more Chinese visitors through our terminals in the future.”

A representative from the airport collected the award at a ceremony in Shanghai, and also presented about the importance of Chinese links to the region. 

The Chinese Tourist Welcome Awards have been held annually by COTRI since 2004. Previous winners of the Overall Performance award in recent years include: Los Angeles Tourism & Convention Board (Gold), Jamaica Tourist Board (Gold), Tourism Malaysia (Gold), Tourism Authority of Thailand (Gold), Paris Charles De Gaulle Airport (Silver) and Visit Britain’s GREAT China Welcome Programme (Silver).

* required field

Post a comment

Other Stories
Latest News

DSEI launches podcast series

To mark its 20th anniversary, the organisers of Defence and Security Equipment International (DSEI) are today launching a podcast series entitled 'Defence and Security Debates'.

Paris Air Show: Qantas opts for 36 A321XLRs

Australia’s Qantas Airways Limited is opting for Airbus’ new extended range A321XLR with an agreement covering 36 aircraft.

HMS Medway makes first entry to Portsmouth

Offshore Patrol Vessel (OPV) HMS Medway has arrived in her home port of Portsmouth for the very first time, welcomed by over 100 families in Her Majesty’s Naval Base.

Raytheon and AirMap collaborate on drone integration

Raytheon Company has signed a strategic agreement with AirMap to collaborate on future projects to safely integrate unmanned aerial systems (UAS), or drones, into the national airspace system and unlock the positive economic and

Paris Air Show: Indigo Partners adds 50 A321XLRs to its airline fleets

Indigo Partners and three of its airlines will acquire 50 of the new Airbus A321XLR long-range, single-aisle jetliners.

European April passenger traffic up 4.6% but freight down -6.2%

European airport trade association, ACI EUROPE today releases its traffic report for April 2019, during which average passenger traffic in geographical Europe grew by +4.6% compared with the same month last year.

ODU 0201311219
See us at
VIDSE BT1605060320DSEI JP BT1605201119ADSS1000DBT1706171019SMI FAV BT1006141119SMI GMS BT1906071119SMI ActiveP BT1206121119