New My Lounge opens at Luton Airport
Image courtesy Airport Dimensions
The lounge will be operated by No1 Lounges and is part of the firm’s wider portfolio, delivering a premium airport lounge experience at an accessible price point.
Opening on the 1st June to the general public, the new space is hot on the heels of the No1 Lounge opened at LLA in December of last year. With the No1 Lounge proving to be hugely popular with travellers, the LLA My Lounge has been created to meet increased demand for lounge access, with a capacity of 135 seats and boasting a range of amenities and services developed to the latest specifications to suit differing passenger needs - just in time to cater for the summer travel rush. Conveniently located in LLA’s departure lounge, the new My Lounge is accessible to Priority Pass and Lounge Key cardholders whilst less frequent travellers can opt for the convenience of pre-booking their visit directly via the No1 website.
My Lounge overlooks the main concourse of the airport with a design inspired by loft style living, for laidback lounging that everyone can enjoy. Passengers can choose from a number of areas in which to enjoy the new space, ranging from family-style layouts to backroom lounge areas with seating options perfect for larger groups.
For smaller groups or solo travellers, the reception and cafe areas provide comfortable seating with a view across the airport and armchair seating with ready access to the food and beverages on offer. My Lounge at LLA also offers a games area for passengers to unwind with their favourite video game or to enjoy some TV before they fly, along with access to a host of free leading digital newspapers and magazines in over 60 languages, all available to download via PressReader.
For the foodies among us, the lounge offers an all-day self-service pantry in proximity to its bistro seating area which is designed for travellers to relax and enjoy a seasonal menu and pancake machine. Alcoholic beverages will be served from the fully tended bar, including premium beers, wines and spirits. Coffees, teas and juices will be available from the self-service stations.
The opening of the new My Lounge at LLA highlights the continued growth of Airport Dimensions in the UK market and its commitment to delivering the best-in-class lounge experience for passengers and their ever-changing needs, enhancing the overall experience offered by airport operators.
The partnership (SwissportALD) now operates 14 lounges in the UK, across Birmingham Airport, London Luton Airport, London Gatwick and London Heathrow. These form part of Airport Dimensions’ global network of 65 airport lounges and experiences, including those in development at the airports worldwide.
Errol McGlothan, President of Airport Dimensions, EMEA & APAC said: “Today’s opening of the My Lounge at London Luton bolsters our strategic commitment to both our partnership with Swissport and to the growth of our market-leading network in the UK. The My Lounge proposition and the services it provides create a relaxing, laid-back environment for one of the UK’s busiest airports and I'm confident we will provide the high-quality service and operations that travellers deserve.”
Shaun Weston, Managing Director of No1 Lounges, a SwissportALD Holdings company commented: “It’s amazing to see the hard work of the No1 Lounge team come to fruition at London Luton Airport. We’re excited to extend our portfolio of lounges with this addition and to continue our working relationship with London Luton Airport. At No1 Lounges, our goal is to both develop a unique and stylish travel experience and we’re confident that the new My Lounge space at LLA will deliver an exceptional guest experience and create memorable travel moments for our guests.”
Jonathan Rayner, Chief Commercial Officer at London Luton Airport, commented: “Providing passengers with even greater choice is a cornerstone of London Luton Airport’s responsible growth plans and the opening of this second lounge provides a stylish and relaxing additional space for travellers to enjoy as they pass through the airport. This investment from No 1 Lounges is the latest in a series of terminal enhancements that we have delivered over recent months, all of which supports the simple, friendly passenger experience we are committed to delivering. With LLA’s stunning No1 Lounge already established as a firm favourite with leisure and business travellers, the opening of My Lounge, ahead of the summer, is perfect timing as it looks set to become an instant, equally popular choice for our passengers.”
