General Atomics

What the Procurement Act 2023 means for defence suppliers

Darren Blackburn, Managing Partner at 4C Associates, sets out what it takes to compete and succeed now that the Procurement Act 2023 has rewritten the rules of defence and public sector bidding, especially for SMEs.



Image courtesy 4C Associates


The Procurement Act 2023 is more than an administrative update. It represents a genuine shift in what the public sector expects from its supply chain and a genuine opportunity for those who engage with it thoughtfully. Here are six practical perspectives on what that means for bidders and particularly for SMEs.

1. The Act has changed the game but not levelled it yet
The Procurement Act introduces greater transparency, simplified procedures and a stronger emphasis on value, innovation and supply chain resilience. For defence bidders, this means demonstrating compliance with national security considerations, adapting to more flexible competitive processes, and articulating capabilities and risk management with precision. The Act rewards suppliers who can clearly and compellingly tell their story, not just those who have the biggest bid teams.

For SMEs, one of the most important provisions in the new regime is the formalised Early Market Engagement (EME) process. Access to authority stakeholders before a competition launch is invaluable. It allows smaller organisations to showcase unique capabilities, seek genuine clarity on requirements and shape thinking before the Invitation to Tender lands. 

2. Your bid must answer the question being asked, not the question you wish had been asked
Structuring your response around a compliance matrix – mapping each requirement to a specific, evidence-based answer – is the most reliable way to ensure nothing is missed and nothing is assumed. Internal peer reviews are quality control – a second pair of eyes will always catch the misalignments the bid team has become blind to.

Use the clarification process intelligently. Questions are not just about eliminating ambiguity, they are an opportunity to demonstrate that you understand the requirement at a level of depth that your competitors may not. Ask the questions that help you write a better bid, not just the ones that reduce your risk.

3. SMEs – your differentiation is real. Make sure evaluators can see it
Agility, niche expertise and a genuine understanding of the problem – these are genuine competitive advantages if articulated correctly. That said, the reality of bidding as an SME in the defence environment is still genuinely hard. Experience shows that the most effective strategy for many SMEs is to find the right partner. A larger organisation that complements your capability and can absorb some of the structural risk. Choose your partnerships carefully, structure them clearly and ensure your unique contribution is visible in the bid.

Equally, invest in showcasing your capabilities before competitions launch. Case studies, demonstrable outcomes and independent validation of your impact – these need to exist before you need them, not be assembled in the two weeks after the ITT drops.

4. Plan your Social Value response – do not improvise it
Social Value (SV) scoring has become a significant weighting in many defence procurements. For larger organisations with established corporate responsibility programmes, responding to SV criteria is relatively straightforward. For SMEs, responding ad hoc is a losing strategy.

The defence-specific strategies provide a clear framework. Align your organisation’s SV activity to these strategies now, before a specific bid requires it. If your SV story is live and evidenced, your bid response becomes a matter of curation rather than creation under pressure.

5. Quality of bidding builds reputation, regardless of outcome

The new Assessment Summaries introduced under the Act are a genuine gift to suppliers who use them well. They allow you to benchmark your bid against others, understand exactly where your response fell short and build a structured improvement plan. For SMEs without large bid teams or extensive debrief histories, this is a leveller. Conduct a review after every bid and proposal – win or lose. Not as a comfort exercise but as a systematic process for identifying recurring gaps and genuine strengths. 

An unsuccessful high-quality, well-structured bid still builds your credibility with the authority. Evaluators remember organisations that demonstrated a genuine understanding of the requirement and a constructive, professional approach. That matters when the next competition opens.

6. Avoid the pitfalls that sink even good organisations
The most common failure modes in defence bidding are not complex:

  • Vague, generic responses that could apply to any requirement
  • Poor alignment between the requirement and the response structure
  • Over-claiming without evidence to back it up
  • Weak treatment of security, resilience and risk considerations
  • Ignoring the wider strategic context – the SDR, the Defence Industrial Plan – when evaluators will reward those who engage with it

Structured compliance tools, rigorous internal review, early stakeholder engagement and disciplined use of the clarification process will address each of them.

The opportunity is real so seize it

The Procurement Act 2023 is, ultimately, good news for capable SMEs and for the broader supply chain. The emphasis on transparency, value and innovation creates genuine space for organisations that might previously have been locked out by incumbency or procurement complexity.

The organisations that will benefit most are those that invest in their bid capability now – that engage early, plan their Social Value story, build the right partnerships and treat every competition as a learning opportunity, whether they win or not.

You have to be in it to win it. Make sure you are ready.

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