Acumen secure top honour at SBID International Design Awards 2014
This Overall Winner category is an ‘SBID choice’ award and is given to the project that comes out on top after an amalgamation of both judges and public votes.
The game-changing design of Etihad Airways' new Airbus A380 First Class product, called First Apartments, was recognised at the annual Society of British and International Design (SBID) Awards 2014, at The Dorchester hotel in London on Friday 14 November.
London based Acumen Design Associates, forms part of the airline-led ‘Etihad Design Consortium’ (EDC), a collection of leading brand and design agencies tasked with creating the airline's new interiors.
The patent-pending design for Etihad Airways' new A380 First Class cabins was entered under the category of Best Entertainment Space but took home the most coveted award of the evening, Overall Design Award 2014.
The event is considered to be one of the most prestigious on the international design calendar and recognises design excellence across a broad range of 15 different categories. The SBID Awards are voted for by leading industry experts and business leaders and are judged for both technical content and aesthetic creativity using two tiers of judging.
Ian Dryburgh, CEO and Founder of Acumen Design Associates, said: "Etihad Airways’ First Apartment is the largest, most luxurious and highly customised First Class cabin in the sky, achieved via a revolutionary patent pending cabin layout designed exclusively for Etihad by Acumen Design Associates.
"We were briefed to design a First Class cabin based on Etihad's successful 'Inspired Service' and the extensive qualitative consumer research undertaken by Etihad - to bring the individuality and exclusivity of a luxury boutique hotel experience which also embraces Arabian modernism."
Peter Baumgartner, Chief Commercial Officer of Etihad Airways, commented: "I am thrilled that the work undertaken by Acumen for our stunning First Apartments has been recognised by the SBID. This accolade is testament to their world class service, from the initial concept designs based on our extensive international customer co-creation workshops, The Etihad Big Talks, to the final delivery of this elegant cabin."
Etihad Airways is installing nine First Apartments on each of the 10 Airbus A380s it has ordered, the first of which will enter service between Abu Dhabi and London Heathrow on 27 December.
For the first time on a wide-body aircraft cabin, a single aisle configuration has been used in the upper deck First Class section, allowing the airline to install 'walk-in' living areas which include a Poltrona Frau armchair and separate 80.5 inch long bed, storage, a full length wardrobe, chilled mini-bar and a vanity unit. At 39 sqft, the First Apartment is 74 per cent larger in area than Etihad Airways' current industry leading First Class Suites.
Founded in 1981, Acumen is a multidisciplinary design consultancy providing fresh insight and commercial advantage through innovation and enjoys an enviable reputation for delivering ground-breaking, highly innovative products to a customer base spanning multiple industries such as aviation, marine, life sciences and domestic and commercial product design.
