BA launches code-share agreement with WestJet
British Airways has entered into a codeshare agreement with Canada's WestJet, enabling British Airways to market and sell WestJet-operated flights.
The 'BA' code is now placed on select WestJet flights connecting from Vancouver, Calgary and Toronto to Ottawa, Edmonton, and Victoria. Bookings can be made through British Airways or a travel agency.
"We are very pleased to announce a code-share relationship with British Airways," said Bob Cummings, WestJet's Executive Vice-President, Sales, Marketing and Guest Experience. "With an extensive worldwide network, and a reputation for great customer service, British Airways is one of the world's most iconic airlines. We look forward to welcoming British Airways' code-share guests on board our WestJet flights."
Lynne Embleton, British Airways' director of strategy and business units, said: "Our partnership with WestJet is great news for our customers. It will enable easier travel from Canada's gateway cities to destinations that have been more difficult to access from the UK"
This is the eighth codeshare agreement for WestJet. Since September 2011, WestJet has initiated codeshares with American Airlines, Cathay Pacific, China Eastern Airlines, Delta Air Lines, Japan Airlines, KLM and Korean Air. Additionally, WestJet has 20 interline relationships, further connecting world-wide passenger flows to WestJet's extensive network. WestJet and British Airways previously announced an interline agreement in October 2010.
"The launch of this new codeshare represents another strategically significant milestone for WestJet," concluded Bob Cummings. "We remain committed to bringing top-quality airlines on board as part of our airline partnership strategy. The success of this strategy has contributed to the strong results we've seen so far this year."
