Clear B2B launches 'Clear Thinking' to the aerospace industry
The aerospace, defence and security marketing and PR specialist - Clear B2B – published the book in response to interest from its clients. The easy to read guide helps businesses navigate their way through the thinking required to understand their business goals in a way that enables them to develop more effective marketing communications, particularly valuable given the competitive nature of the aerospace industry.
As Julie Clare, Clear B2B’s chief executive, explained: “In business, we all recognise the need for clear communications, yet often our thoughts and judgement can become clouded as we are bombarded with an excess of complex information.
"WEAF’s annual conference is a great opportunity to talk to industry specialists about their marketing and PR challenges and explain how the ‘Little Book of Clear Thinking’ can help them get their communications back on track. It focuses businesses on clarifying, simplifying and really understanding what success looks like so that they develop marketing and PR which makes a difference and delivers successful business outcomes, rather than lots of output.”
Clear B2B, based in the UK, is part of the world’s largest owner-operated network, helping ambitious organisations and challenger brands get their message across and assist clients in understanding and reaching customers wherever they are in the world.
