Flightdeck Films delivers careers videos for L3Harris and Menzies Aviation
Aerospace is facing a huge skills shortage at present, particularly with engineering roles.
Talent acquisition teams are finding it a struggle to showcase their people, facilities and culture in an impactful way. Traditional approaches of standard text-based job ads often are not enough to cut through the noise and inspire the right talent fast enough.
Video production company Flightdeck Films have been able to inject the human factor into the recruitment drive of both organisations by creating and delivering a series of employee careers videos to help tell their unique stories.
They began their relationship by working with the talent acquisition teams to determine the most important roles that needed hiring.
Next, they developed a set of carefully considered questions that articulated why their existing employees chose to work for their respective companies and more importantly, what is keeping them there. Things like teamwork collaboration, private healthcare, bonus schemes, flexible working, strong career progression, great management and recognition were all key factors.
Cramming everything into one video was not advised. This was to ensure the talent and comms teams received multiple deliverables for their budget. Flightdeck Films did this by creating one impactful overview video featuring a variety of existing employee roles and supporting footage and then delivering a further 6x mini edits focused on specific roles that are highly relevant to applicants. This bank of content is being used by L3Harris and Menzies Aviation across multiple channels including social media, websites, press campaigns, email marketing and industry job platforms to help amplify reach and recruit new talent, with the right people, faster.
