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Goldilock appoints Wim Horseling as Channel Manager for Europe

Wolverhampton based cybersecurity company Goldilock, has appointed Wim Horseling as Channel Manager for Europe.

Image courtesy Goldilock

Goldilock is the company behind the unique physical network isolation solution 'FireBreak' and has seen strong momentum with the European channel market over the last six months. It has partnered with over 40 new distributors and resellers since June, demonstrating the broad, cross-sector appeal of its critical layer-1 physical segmentation product and helping it bring the product to an even wider market there.

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To support Goldilock’s rapid European channel growth, Wim Horseling has been appointed as Channel Manager for Europe. Bringing over 30 years of experience in channel and sales leadership at organisations such Dell, Siemens and NetYCE, Horseling’s knowledge of the connectivity, security and data centre space will be crucial in consolidating Goldilock’s momentum in Europe, educating channel partners, and continuing the company’s European expansion into 2025.  

Wim said: “I’m thrilled to be joining Goldilock at this exciting time to support the company’s growth in Europe. We’ve established strong relationships with an extensive list of distributors and resellers across Europe this year and we’re actively seeking more to join our growing network. Ultimately, the power of Goldilock’s solution lies in its simplicity and I look forward to enabling the delivery of this critical technology to more industries and countries.”

As cyber threats continue to increase in complexity and number across the globe, the rapid adoption of the latest security innovations and dual-use technologies is necessary across sectors. Through a powerful yet simple approach, Dynamic Physical Network Segmentation (DPNS) technology enables users of FireBreak to step outside of the cyber security arms race by physically isolating their digital assets and systems instantly, acting as a crucial first layer for organisations of all types. Goldilock’s European new and existing channel partners recognise the value of its unique hardware-based solution as this foundational component of a multi-layered cyber security strategy.

Jesper Bartholdson, CEO of Pedab said: “Pedab is excited to collaborate with Goldilock to bring their groundbreaking security solutions to our extensive customer base.
 
“With their expertise in both IT and OT security, we can offer comprehensive protection for industries that require the highest level of safety and reliability.”

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Goldilock now works with over 50 partners across 18 countries in Europe. Partnering with distributors and resellers with deep industry knowledge and local expertise of customer preferences, regulation, and market conditions. Partners including Brookcourt (UK), DigiFors (Germany) and Infinity (Netherlands) bring understanding of data centre, smart buildings, and telco technologies, as well as the enterprise and public sector markets including healthcare, finance, CNI and hospitality. This will ensure customers receive both the vital technology and personalised guidance and industry-specific expertise needed to maximise its effectiveness and establish a holistic approach to cybersecurity.

Steven Brodie, Chief Revenue Officer at Goldilock said: “Now more than ever, organisations across all industries need to establish a multilayer security posture.

“We’re on a mission to deliver our layer-1 solution to the industries that need it most and we’re grateful for the confidence all our partners in Europe have shown in FireBreak. By providing specialised industry and local expertise, we can rest assured that our end-users are getting the personalised support they need to futureproof their network security.

"Meanwhile, we’ll continue to make playing well with others a priority so that our partners can continue to offer customers fully integrated and comprehensive protection against tomorrow’s threats.”

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