in Aerospace

IAG and Sabre expand partnership with distribution agreement

Posted 15 January 2024

Global travel industry tech provider Sabre, has entered into a multiyear distribution agreement with International Airlines Group (IAG) that will expand their existing partnership and further promote modern travel retailing practices.



Image courtesy British Airways

The agreement will allow Sabre-connected travel buyers and agencies to sell traditional EDIFACT content as well as having competitive access to NDC offers from British Airways, Iberia, Aer Lingus and Vueling – including Additional Price Points and ancillaries – through the Sabre travel marketplace globally. This enhanced content will provide travel agencies with a wider range of options to compare and shop for, while travelers will benefit from an improved experience with more choice and transparency. Sabre and IAG’s airlines are working closely together and will communicate as NDC content is rolled out to Sabre-connected travel agencies on a carrier-by-carrier basis.

The agreement between Sabre and IAG underscores the industry’s shift towards modern travel retailing, where airlines can differentiate their offerings and provide more personalized experiences to travelers. Both Sabre and IAG are committed to advancing the NDC standard as a key component in the industry’s evolution towards modern airline retailing enabled by offers and orders.

Colm Lacy (above), British Airways’ Chief Commercial Officer, said: “We are on a journey to A Better BA and we continue to invest across the business as part of that commitment. Not only are we improving the experience of those customers who fly with us, but also the way we work with our valued travel agent and travel buyer partners. We understand how valuable retailing is to them, and IAG’s partnership with Sabre allows us to make a wide range of attractable offers available even further across the globe.”

This agreement is another milestone in the IAG strategy to embrace digital retailing practices and offer more opportunities for customers to access NDC content. The partnership with IAG demonstrates Sabre’s continued commitment to driving value and serving the diverse interests of the global travel ecosystem.

“We are very excited about what’s ahead. The travel industry is entering a new era of personalised retailing that will bring better experiences for travelers and new revenue opportunities for airlines and travel agencies,” said Roshan Mendis, Chief Commercial Officer, Sabre Travel Solutions. “It’s fantastic to work with a strong, forward-thinking partner like IAG that is just as committed as we are to driving the industry forward.”
 

Other Stories
Advertisement
Latest News

DBS appoints Mike Helme as Managing Director, Defence

David Brown Santasalo (DBS) has appointed Mike Helme as Managing Director, Defence.

Aerobility appoints Al Rosser as Chief Flying Instructor

Aerobility has appointed former Royal Air Force (RAF) pilot Al Rosser as its new Chief Flying Instructor and Service Delivery Director.

EasyJet opening UK base at Birmingham Airport

The UK’s largest airline easyJet is this week celebrating carrying over five million passengers to and from Birmingham Airport, ahead of opening a new base there next month.

Luke Farajallah appointed CEO of Loganair

Luke Farajallah has been appointed Chief Executive Officer (CEO) of Loganair, effective Monday 4th March.

CAA proposals aim to make light aircraft safer

The safety of people flying in light aircraft could increase following new proposals put forward by the UK Civil Aviation Authority (CAA), to require active carbon monoxide (CO) detectors to be carried on some piston-engine aircraft.

IBA adds mobile app to Insight capabilities

Aviation market intelligence and advisory company, IBA, has further enhanced its Insight’s fleet monitoring capabilities with a powerful new mobile application.

ODU SK0104300422
See us at
DVD BTSpace Comm Expo BT