General Atomics

Serco named Britain’s Most Admired Company in its sector

Serco has secuured the top prize in the Support Services (People & Places) category in the Britain’s Most Admired Companies study, which is the UK’s longest-running independent study of corporate reputation.



Above: (left to right) Sandra Macleod from Echo Research, James Bone, Dame Julia Hoggett from the London Stock Exchange and Anthony Kirby Moriam Mosanya.
Courtesy Serco


The win reflects strong confidence among senior industry peers, financial analysts and City commentators in the company’s leadership, strategy and delivery of complex, people-centred services.

The survey, run by Echo Research in partnership with the London Stock Exchange, is the UK’s longest-running and only peer-reviewed survey of corporate reputation and is now in its 36th year. It sees business leaders and City analysts rate the performance of companies in their sector against a range of criteria.

This year’s study gathered insight from more than 350 CEOs, C-suite directors, financial analysts and City commentators, who assessed 260 leading UK companies across 28 sectors. Participants rated companies against 13 drivers of corporate reputation, including quality of management, clarity of strategy, competitiveness, positive contribution to society and long-term value potential.

Serco Group Chief Executive Anthony Kirby attended an awards ceremony today at the London Stock Exchange, where he accepted the accolade on Serco’s behalf, and was joined by two Serco employees, James Bone and Moriam Mosanya.

Anthony Kirby said: “I’m delighted to accept this award and to represent what I firmly believe is one of the best companies in the world. I was humbled to be joined at the ceremony by James Bone and Moriam Mosanya who along with 50,000 great colleagues deserve this recognition.

“Serco is committed to providing excellent services and supporting our government customers around the world as they face increasingly complex challenges. I’m thrilled that our performance and dedication to excellence have been recognised by our peers and competitors.

“This recognition is thanks entirely to the over 50,000 brilliant colleagues who make up the company I am so proud to lead, and who deliver exceptional services day in, day out.”

Sandra Macleod, Group CEO at Echo Research, said: “Securing sector gold for the second time in three years reflects strong and sustained confidence in Serco’s leadership, strategy and delivery. It highlights the company’s reputation for operational excellence and its ability to deliver trusted services that matter to people, communities and governments.”

Related

Open Cosmos plans 192-satellite ConnectedCosmos LEO constellation by 2030
Open Cosmos will build a core constellation of 192 low Earth orbit satellites by 2030
Open Cosmos plans 192-satellite ConnectedCosmos LEO constellation by 2030
Open Cosmos will build a core network of 192 ConnectedCosmos satellites by 2030, as it expands its secure low Earth orbit (LEO) communications network following a €300 million funding round.
British Army trials tactical drone warfare skills in first “Drone Wars” competition
Tpr Harvey Chilman, Queen's Royal Hussars, flew his FPV drone to strike an enemy position during 'Drone Wars' competition. Image: MOD Crown Copyright/British Army
British Army trials tactical drone warfare skills in first “Drone Wars” competition
Held at Sandhurst, the competition showcased how drones are being integrated into reconnaissance, targeting and support roles as the Army adapts to emerging battlefield technologies.
Aerospace Defence

6 Oct 2026

Ontic opens dedicated MRO facility in Tewkesbury
Ontic opens dedicated MRO facility in Tewkesbury
Ontic opens dedicated MRO facility in Tewkesbury
As part of its Maintenance, Repair and Overhaul (MRO) expansion plans, Ontic has opened a new 72,000sq ft facility in Tewkesbury, Gloucestershire.
Aerospace Member News

6 Oct 2026

Inside Strike Warrior 26: British Commandos launch from German submarine off Scotland
British Commandos from 148 Battery prepare to board a German submarine during SW26 on 29 September 2026. Image: MOD Crown Copyright/LPhot Hutchins
Inside Strike Warrior 26: British Commandos launch from German submarine off Scotland
British Commandos have deployed from a German Navy submarine during Exercise Strike Warrior 2026, testing NATO’s ability to deliver integrated effects from sea to shore.
Defence

7 Oct 2026

SubSea Craft appoints Chris White as Managing Director of SubSea Craft Australia
SubSea Craft Australia's facility
SubSea Craft appoints Chris White as Managing Director of SubSea Craft Australia
In a move set to strengthen its Australian presence and its capability to support programmes such as AUKUS, SubSea Craft has appointed Chris White as Managing Director of SubSea Craft Australia.
Defence Member News

7 Oct 2026

“Putin Tax” report warns Russian activity costs UK up to £2.5bn a year
Cyber security being held in the hands of the user
“Putin Tax” report warns Russian activity costs UK up to £2.5bn a year
Researchers estimate cyber attacks, infrastructure threats and other Russian hostile activity are costing the UK up to £2.5bn annually.
Defence

7 Oct 2026

Excelerate Technology to build UK CNI robotic security solution
Satellite in Earth orbit
Excelerate Technology to build UK CNI robotic security solution
In a project co-funded by the European Space Agency Business Applications and Space Solutions (ESA BASS) and supported by the UK Space Agency, Excelerate Technology will build and demonstrate how space-enabled assets can provide innovative safety and security solutions, including protection of Critical National Infrastructure (CNI) at a site in the UK.
World Space Week: How British technology will help ESA return to the Moon
ESA Argonaut
World Space Week: How British technology will help ESA return to the Moon
As Europe prepares to return to the Moon, British-developed LEIA LiDAR technology will help ESA's Argonaut lander autonomously identify safe touchdown zones on the lunar surface.
Space

5 Oct 2026

Airbus delivers first next-generation satellites for OneWeb constellation
OneWeb satellites in transport container at Airbus
Airbus delivers first next-generation satellites for OneWeb constellation
A new generation of OneWeb spacecraft is heading for launch, helping Eutelsat sustain and expand its low Earth orbit connectivity network for governments, businesses and institutions worldwide.
Member News Space

5 Oct 2026

Cyacomb launches counter-terrorism platform to identify terrorist content on digital devices
Digital security.
Cyacomb launches counter-terrorism platform to identify terrorist content on digital devices
A new counter-terrorism capability developed by Edinburgh-based Cyacomb can help investigators rapidly identify known terrorist material on digital devices, as online radicalisation creates new challenges for law enforcement services.
Member News Security

7 Oct 2026

RAF Barnham future uncertain as police seek to retain training facility
RAF Barnham
RAF Barnham future uncertain as police seek to retain training facility
Norfolk and Suffolk Police are fighting to retain former RAF Barnham after the government marked the MoD-owned site to accommodate asylum seekers.
Defence Security

7 Oct 2026

Excelerate Technology to build UK CNI robotic security solution
Satellite in Earth orbit
Excelerate Technology to build UK CNI robotic security solution
In a project co-funded by the European Space Agency Business Applications and Space Solutions (ESA BASS) and supported by the UK Space Agency, Excelerate Technology will build and demonstrate how space-enabled assets can provide innovative safety and security solutions, including protection of Critical National Infrastructure (CNI) at a site in the UK.