Serco partners with NG Aviation on digitisation of Middle East's aviation sector
Above:
Serco Middle East CEO Phil Malem and NG Aviation CEO Simona Frankova signing the Memorandum of Understanding (MoU) on 15th November 2020, at Serco’s HQ in Dubai, UAE.
Courtesy Serco
This agreement is in line with Serco’s strategy, which focuses on transforming its core capabilities to become a people-led, technology-enabled company. Through this agreement and the satellite data-based obstacle surveys, Serco will enhance its offering to provide transport clients with specialised data capabilities, including data management, airport collaboration decision-making and total airport management. In addition, the MoU outlines the collaboration between the two parties to offer total airport management and airport data management.
This strategic agreement also furthers the company’s strengths in the digital space and its ability to both consult and deliver. In the past year, Serco has widened its service offering in the UAE and Saudi Arabia, with a focus on leveraging technology to drive value across its service offerings. This includes ExperienceLab, a service excellence wraparound to workforce, people and data management.
Commenting on the agreement, Phil Malem, Chief Executive Officer, Serco Middle East, said: “We are delighted to expand our range of services to clients by offering new, innovative digital services and the data to help clients make informed decisions. We work with a number of organisations in the aviation industry here in the Middle East and across the globe and services like this are crucial to optimise operations. Through this agreement with NG Aviation, we are able to enhance our service offering and effectively manage data, assets and workforce for these organisations.”
Simona Frankova, Chief Executive Officer at NG Aviation said: “Cooperation with Serco represents a significant step towards the development and market deployment of digital tools that go beyond traditional digital services currently available on the aviation market. Motivated by innovative approaches our joined effort will deliver services and concrete solutions that are not only going to increase the effectivity of current processes but might offer a significant change to how we use a variety of available digital data to our benefit. I am confident that our cooperation with Serco can bring significant benefits to civil aviation in the region and elsewhere.
Serco has been providing services to the aviation sector in the Middle East for over 70 years. Recently, the firm also signed a Memorandum of Understanding in October 2020 with German firm, ATRiCS, to enable the strengthening of operational performance at airports, focusing on the automation of the ground position in airport towers.
