Shell, Accenture and Amex GBT launch Avelia

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It is the largest SAF book-and-claim pilot at launch, offering around one million gallons of SAF – enough to power almost 15,000 individual business traveller flights from London-to-New York.

The pilot phase of the programme aims to demonstrate the credibility of the book-and-claim model, using blockchain technology to ensure secured allocation of SAF’s environmental attributes to companies and airlines after the fuel has been delivered into the fuel network. With Avelia, airlines and business customers could simultaneously reduce emissions in their respective scopes, while ensuring transparency and accountability by avoiding issues such as double-counting.

Developed by Shell and Accenture, with the support of the Energy Web Foundation (EWF), Avelia includes Amex GBT’s world-leading travel management services to aggregate global business demand for SAF, which will increase SAF supply and use and help accelerate the aviation industry’s pathway towards net-zero emissions.

Jan Toschka, President, Shell Aviation said: “SAF is a key enabler of decarbonisation in the aviation industry and it’s available today. However, it’s currently scarce and costs more than conventional jet fuel. Avelia will help trigger demand for SAF at scale, providing confidence to suppliers like us to further increase investment in production and in turn helping to lower the price point for these fuels.”

Paul Abbott, CEO, Amex GBT said: “A truly viable route to decarbonising air travel is now open for business. We’re calling on all companies to join us and share the costs and benefits of SAF across the travel and aviation sectors. Airlines will gain access to the buying capacity of businesses, drawing from Amex GBT’s 19,000 customers around the world.”

Rachel Barton, Europe Strategy Lead, Accenture, said: “We believe every business should be a sustainable business and that sustainability will serve as one of the most powerful forces for change. Our vision for the Avelia platform is to bring together airlines, corporates, cargo players, and SAF suppliers in a trusted ecosystem that no individual company could build or access on its own. Blockchain technology will be piloted to help ensure trust via data integrity, validate proof of ownership and enable transparent tracking of the environmental benefits of SAF for customers.”

Shell, Accenture, and Amex GBT are the platform’s first customers and are pleased to welcome new corporations to Avelia to purchase the environmental attributes of SAF to drive industry change. Shell has committed to purchasing the environmental attributes equivalent to 100,000 gallons of SAF over the pilot phase of the Avelia programme. Shell will increase this commitment as soon as more SAF is available, to achieve its ambition to abate 45% of Shell’s corporate travel emissions through SAF by 2030.

Scalable co-investment models, which allow companies to co-fund the cost of SAF, are crucial to significantly scale SAF supply and use. An industry-accepted carbon accounting mechanism, like book-and-claim, is key for such programmes to credibly grow. Avelia’s data security and credibility are key to reaching scientific and market consensus for ways to allocate SAF’s environmental attributes and help accelerate the decarbonisation of aviation.  

Jesse Morris, CEO, Energy Web said: “Energy Web is extremely proud to support Avelia, one of the world's first blockchain platforms for SAF. We are confident Avelia will provide credible and verifiable information about SAF by leveraging the power of blockchain and decentralized tech, which will help grow business demand and decarbonize the aviation industry.”

Lauren Uppink Calderwood, Head of Aviation, Travel and Tourism, World Economic Forum said: "Through the concerted effort of ambitious leaders in government and industry, we can accelerate the path to net-zero aviation by scaling the supply and use of SAF.  We commend this programme’s participants for spearheading and testing an innovative model to help corporates manage and account for the mitigation of their aviation-related emissions and look forward to integrating learnings from these efforts into our broader SAFc Framework programme. Sharing the price premium of SAF offers exciting potential to address the aviation industry’s supply-and-demand impasse over scaling SAF."