Stansted unveils new brand
Image courtesy MAG
The new brand takes its inspiration from London Stansted’s iconic Lord Foster designed terminal, with the building’s distinctive roof structure reflected in the refreshed logo. The next phase of Stansted’s growth will see the terminal extended to offer more space and places to eat, drink and relax while retaining its natural light and airy feel.
The new look-and-feel launch follows on from the recent submission of a planning application to increase the airport’s annual passenger limit up to 51 million over the next 20 years, which aims to connect more people to more destinations and unlock more possibilities as the airport of choice for London and the East of England.
It will be rolled out in the coming weeks and will feature on staff uniforms, on social media channels, the Stansted website and all public facing materials. The underlying concept is based on Stansted offering more possibilities to all passengers, airlines, colleagues and communities surrounding it, due to the way it uniquely combines great choice, value and an easy and efficient operation.
This year will also see the airport celebrate a number of key landmarks, including passing the 30 million passenger a year milestone. This is in addition to the successful opening of a new domestic reclaim building and the start of enabling work for its on-site solar farm, the first of its kind at a London airport.
The airport’s route network serves around 200 destinations across Europe and beyond and continues to grow as airlines add more routes and capacity to popular destinations, with Royal Air Maroc the latest airline to join London Stansted as its launch’s flights to Casablanca in Morocco.
Gareth Powell, London Stansted’s Managing Director, said: “London Stansted has been on a successful upward trajectory for several years now as we welcome more passengers than ever before and kick off ambitious plans to transform the airport experience and connect even more people to more destinations.
“So now is the perfect time to reflect that excitement with a fresh new brand as we head into the next generation of air travel.
“We have an iconic terminal that is recognisable around the world, and our new brand and logo respects the heritage of the building’s design while looking to the future and a new era of more choice and opportunity as the convenient and efficient gateway of choice for London and the East of England.
“The next phase of Stansted’s growth will see us transform the terminal, creating a bright spacious environment that retains its natural light and airy look and feel, while adding more seating areas plus new shops, bars and restaurants to give travellers even more choice than they have today.
“We have an exciting and ambitious vision for London Stansted and how we best serve our region. Making the best use of our existing runway over the next 20 years will unlock even more possibilities, creating better passenger facilities and provide more seats to an even greater choice of destinations.
“This is the start of a new era for London Stansted and what better way to celebrate modernising our airport than by launching our refreshed brand as we head towards a very bright future.”
