in Aerospace

Pattonair appoints Denise Johnson Head of Marketing

Posted 23 October 2019 · Add Comment

Pattonair has appointed Denise Johnson as its new Head of Marketing, as it looks to consolidate its plans for long-term growth. 



Denise (above), a seasoned 10-year marketer, will oversee the company’s global marketing function from its headquarters in Derby.  

Her appointment comes at an exciting time for the aerospace and defence supply chain provider. Pattonair recently embarked on a $1.9 billion merger with US-based Wesco Aircraft Holdings and acquired aircraft spares company, Adams Aviation.  

In addition to overseeing the company's global marketing function, Denise will identify opportunities to support internal stakeholders, help to grow the business and contribute to its five-year strategy to elevate its brand positioning. 

This will involve working with the commercial team to leverage new digital platforms to improve customer value, retention and frequency across channels.  

“I am excited to be joining Pattonair - it has a strong strategy and ethos and knows where it wants to be,” said Denise, who has a distinguished track record in delivering compelling marketing activities and initiatives. 

Denise, who originally hails from the Derby suburb of Alvaston, was awarded her Chartered Marketer status by the Chartered Institute of Marketing (CIM). She was previously the Head of Marketing at AmTrust International, the global provider of niche insurance solutions where she managed a range of complex strategic projects and the development and promotion of their brand portfolio across the UK, Europe and Asia

Her new appointment builds on Pattonair’s commitment to recruit the best talent locally. Given Derby’s long and distinguished heritage in engineering, the city is also home to the company’s headquarters. This has enabled Pattonair to sustain long-term operations in the region and establish itself as the supply chain provider of choice to the global aerospace market.  

Jason Rance, Pattonair’s Group Innovation Director, said: “We are delighted to welcome Denise. She brings with her significant expertise in marketing and a unique combination of business acumen, client focus and innovative thinking. 

“Her proven success in bringing teams of people together to communicate a strategy, vision and brand message will be integral to the business.   

“As Pattonair continues to grow and diversify, we think Denise is ideally suited to oversee our efforts in maintaining long-term sustainability, driving brand awareness and further strengthening our relationships with our clients.”    


 

* required field

Post a comment

Other Stories
Advertisement
Latest News

IBA forecasts strong headwinds for aviation in 2020

The global aviation marketplace will encounter a wide range of challenges in 2020, according to Leatherhead based independent aviation consultant IBA, which released its 2020 Market Update today.

DTC launch new RF Power Amplifier variant

Domo Tactical Communications (DTC), the wireless communications specialist, has launched a 5 Watt variant of the market-leading RF Power Amplifier.

BAE Systems to provide life cycle and tech support for US NAWCAD

The US Navy has awarded BAE Systems a prime position on a five-year, $34.9 million indefinite delivery/indefinite quantity (IDIQ) contract to provide life cycle sustainment and technical support for the Naval Air Warfare Center

A thousand pupils attend Gatwick's STEM roadshow

One thousand pupils from five local schools visited a Gatwick Airport Roadshow at Ashcombe School, Dorking, yesterday – in a continuing programme across the region designed to encourage children to pursue Science Technology

Glasgow Airport’s FlightPath Fund supports STEM project

Pupils from seven local secondary schools will take part in a national Science, Technology, Engineering and Maths (STEM) competition thanks to a £7,000 award from Glasgow Airport’s FlightPath Fund.

Edinburgh Airport reports record year

A total of 14,747,830 people travelled through Edinburgh Airport last year, making 2019 the busiest in the airport’s history and the busiest ever year for a Scottish airport.

Rubb SK2911070220
See us at
AMAS BT0312270220FIL20BT010819260720VIDSE BT1605060320S&P BT241019040320