Pattonair appoints Denise Johnson Head of Marketing
Denise (above), a seasoned 10-year marketer, will oversee the company’s global marketing function from its headquarters in Derby.
Her appointment comes at an exciting time for the aerospace and defence supply chain provider. Pattonair recently embarked on a $1.9 billion merger with US-based Wesco Aircraft Holdings and acquired aircraft spares company, Adams Aviation.
In addition to overseeing the company's global marketing function, Denise will identify opportunities to support internal stakeholders, help to grow the business and contribute to its five-year strategy to elevate its brand positioning.
This will involve working with the commercial team to leverage new digital platforms to improve customer value, retention and frequency across channels.
“I am excited to be joining Pattonair - it has a strong strategy and ethos and knows where it wants to be,” said Denise, who has a distinguished track record in delivering compelling marketing activities and initiatives.
Denise, who originally hails from the Derby suburb of Alvaston, was awarded her Chartered Marketer status by the Chartered Institute of Marketing (CIM). She was previously the Head of Marketing at AmTrust International, the global provider of niche insurance solutions where she managed a range of complex strategic projects and the development and promotion of their brand portfolio across the UK, Europe and Asia
Her new appointment builds on Pattonair’s commitment to recruit the best talent locally. Given Derby’s long and distinguished heritage in engineering, the city is also home to the company’s headquarters. This has enabled Pattonair to sustain long-term operations in the region and establish itself as the supply chain provider of choice to the global aerospace market.
Jason Rance, Pattonair’s Group Innovation Director, said: “We are delighted to welcome Denise. She brings with her significant expertise in marketing and a unique combination of business acumen, client focus and innovative thinking.
“Her proven success in bringing teams of people together to communicate a strategy, vision and brand message will be integral to the business.
“As Pattonair continues to grow and diversify, we think Denise is ideally suited to oversee our efforts in maintaining long-term sustainability, driving brand awareness and further strengthening our relationships with our clients.”
