Retrac rebrand launching at The Advanced Engineering Show
The brand overhaul will see a new suite of logos and a set of responsive websites developed during the last quarter of 2015. Threeguru’s strategic and creative gurus have already started working their magic on a new Retrac Composites website.
The new look will be launched to coincide with the UK’s largest annual gathering of manufacturers and supply chain companies at The Advanced Engineering Show, NEC, 4 – 5 November 2015.
Threeguru Creative Director Chris Reynolds explained his vision for the brand: “The Retrac Group of companies success is based on years of experience, so naturally rebranding was not something they entered into lightly.
"Whilst refreshing the brand’s visual identity to convey innovation, we’ve also consciously retained elements of the existing livery and colour palettes to reflect their years of experience.
"The new logos are driven by a clean, corporate sans serif font, with a fresh, dynamic variation of the ‘machining lines and composite layers’ icon seen on the previous marque.”
Threeguru’s creative approach will also extend to a new photography portfolio and corporate video to create much more of an engaging web presence.
