in Defence / Security

Serco appoints Natasha Bothma as Growth Director Middle East

Posted 11 January 2022

Serco has welcomed Natasha Bothma as Growth Director for the Middle East, as it looks to develop significant growth across the region.

Image courtesy Serco

As Growth Director, Natasha (above) will join Serco Middle East’s Executive Leadership team and work to deliver an effective business growth strategy for each of the company’s key sectors; transport, citizen and government services, defence, healthcare and justice & immigration.

Natasha will work alongside the business development team and operation directors as well as lead Serco’s ExperienceLab, with particular focus on strategy execution, key account management, external communications and proactive stakeholder engagement.

Natasha joins the business from NATS services in Asia Pacific where she most recently held the title of Operations Director. A previous Serco employee, her Middle East experience spans over ten years.

Natasha commented: “I’m very excited to be joining the ever-growing and diverse team of Serco Middle East again and be part of the company’s business growth within the region. I look forward to bringing my 25 years of global and regional expertise to the table and not only provide the business with innovative growth strategies but also provide our clients with solutions that add real value.”

Phil Malem, CEO of Serco Middle East added: “As the UAE market continues to recover and the major giga projects in Saudi Arabia progress, we have seen a real resurgence in our business activities. We expect significant growth in the region over the next five years and Natasha’s experience, energy and professionalism make her the right person to lead those efforts.

“The fact that she is a returning Serco colleague says a lot about our brand and I’m proud to welcome her back to the team.”

When asked about her key focus areas Natasha said: “It’s important to me that our clients understand how our wider capabilities can help them transform their services. The addition of ExperienceLab to Serco’s proposition offers the first end to end integrated research, design and delivery offering in the region and I am really excited to work with our clients as an end-to-end partner.”

 

Other Stories
Advertisement
Latest News

Babcock partners with IAI on MoD SERPENS radar programme

Babcock has signed a Memorandum of Understanding (MoU) with Israel Aerospace Industries’ (IAI) Group and Subsidiary ELTA Systems to provide a deep-find radar solution for the UK Ministry of Defence’s SERPENS programme.

Vice Admiral Sir Chris Gardner KBE appointed CEO of SDA

The Prime Minister has approved the appointment of Vice Admiral Sir Chris Gardner KBE as the new CEO of the Submarine Delivery Agency (SDA).

Bristow to deliver UKSAR2G with Schiebel Camcopter capability

Bristow has been awarded a 10-year contract by the UK Maritime Coastguard Agency (MCA) to deliver the Second-Generation Search and Rescue (UKSAR2G) programme, with the contract including the operational deployment of

Inter-Tec Aero moves European business to Shannon

Inter-Tec Aero Ltd, which offers bespoke aerospace design, certification and analysis solutions to a broad range of aircraft platforms, has relocated its EASA DOA office from Sligo in Ireland to Shannon, as of 1st July this year.

Menzies Aviation secures eight airport contracts in Pakistan

Menzies Aviation today announced more than a dozen significant contract wins in Pakistan since it acquired a 49% shareholding in Royal Airport Services (RAS), an aviation services business based in Pakistan.

Element acquires Singapore Test Services

Element Materials Technology (Element) has acquired testing, inspection, calibration and certification provider, Singapore Test Services (STS), a subsidiary of ST Engineering.

ODU SK0104300422
See us at
DVD BT2704220922Future Arm Vehicles Power Systems BTGlobalMilSatCom BT2006101122Advanced Engin BT2504031122